What Is n8n? Complete Guide to Workflow Automation
Automation is no longer a luxury in modern digital operations. Marketing teams, developers, analysts, and operations managers increasingly rely on ...
Marketing Strategy
Jobs To Be Done Framework for Strategic Marketing | Clear Guide
Marketing Strategy
Blue Ocean Strategy vs Red Ocean Strategy | Clear Guide
Marketing Strategy
Diffusion of Innovations Model Explained for Marketing and Growth Strategy
Analytics & Data
Server-Side Tagging | Why It’s a Game Changer for E-Commerce
Digital Marketing guides
Clear guides and tools for web, e-commerce, and marketing — made for everyone.
Marketing Strategy
What Is n8n? Complete Guide to Workflow Automation
Automation is no longer a luxury in modern digital operations. Marketing teams, developers, analysts, and operations managers increasingly rely on ...
Max van Gurp
06/02/2026
Marketing Strategy
GPT Advertising Explained – Strategy, Risks and Opportunities
The biggest mistake is to treat AI-native ads like a new placement type. In GPT-style environments, visibility can sit inside ...
Max van Gurp
05/02/2026
Marketing Strategy
Marketing Flywheel Model vs Funnel: Choosing the Right Growth System
Many growth teams still rely on a linear funnel to explain performance. Awareness leads to consideration, consideration leads to conversion, ...
Max van Gurp
05/02/2026
Analytics & Data
ROI Calculators – Show Value with Interactive Tools
In B2B, SaaS, and even high-consideration B2C markets, customers no longer respond to vague promises like “Save time and money.” They want numbers. They want ...
11/07/2025
Analytics & Data
How to Track Google’s AI Overview Traffic in GA4 Using URL Fragments
Ever since Google rolled out AI Overviews in the Netherlands, many websites have noticed a drop in organic traffic. That’s no coincidence. With AI-generated summaries ...
19/06/2025
Analytics & Data
Google Consent Mode v2: CMP Setup & Data Modeling | Modobeam
Since March 1, 2024, Google Consent Mode v2 has moved from “nice to have” to “non-negotiable” for any advertiser active in the EEA. The reason ...
29/05/2025
Analytics & Data
Custom Columns in Google Ads | Formulas for Budget & Pacing Insights
Custom columns in Google Ads allow advertisers to go far beyond default reporting. With custom formulas, you can calculate your own KPIs—tailored to your campaigns ...
24/07/2025
Analytics & Data
Server-Side Tagging | Why It’s a Game Changer for E-Commerce
For e-commerce businesses, reliable data is essential to drive growth. Yet, data collection has become increasingly challenging: third-party cookies are disappearing, ad blockers prevent scripts ...
28/08/2025
What is ads.txt? Purpose, Benefits & Implementation
Max van Gurp
08/08/2025
In the world of digital advertising, transparency is key. If you’ve ever ...
What is llms.txt? – Structure, Purpose & Implementation
Max van Gurp
08/08/2025
llms.txt has been appearing more frequently in SEO discussions and developer logs, ...
llms.txt Not Found | Causes and Fix for the New SEO Notice
Max van Gurp
07/08/2025
If you’re seeing a llms.txt not found notice in your Search Console, ...
Google’s SGE Explained | The Future of Search Explained
Max van Gurp
29/07/2025
Google’s Search Generative Experience (SGE) is more than a visual redesign of ...
Abandoned Cart Emails | Recover Lost Sales with Automation
28/07/2025
Not every visitor who adds a product to their cart ...
How Welcome Flows Boost Engagement from Day One
28/07/2025
In email marketing, first impressions matter. A welcome email flow ...
Comprehensive Guide to Email Marketing
30/05/2025
Email marketing is one of the oldest and most effective ...
Why Mailchimp is a Powerful Tool for Small Businesses
29/06/2025
In today’s digital-first economy, small businesses must find smart, ...
How to Track Google’s AI Overview Traffic in GA4 Using URL Fragments
19/06/2025
Ever since Google rolled out AI Overviews in the Netherlands, ...
Web Container vs Server Container in GTM: What’s the Difference?
02/06/2025
This guide compares GTM web container vs server container, explains ...
Introduction to Google Tag Manager
30/05/2025
Google Tag Manager (GTM) is one of the most powerful ...
Marketing Channels
Why Choose Facebook & Instagram Advertising? | Meta Ads Strategy
In a world saturated with digital content, reaching the right audience at the right time is everything. Enter Meta Ads—the combined power of Facebook and ...
28/07/2025
Marketing Channels
Why Choose LinkedIn Advertising? | Strategic B2B Guide
In the age of digital advertising, most marketers default to Meta, Google, or even TikTok when they think of performance marketing. But in the B2B ...
28/07/2025
Marketing Channels
How to Set Up LinkedIn Ads | Step-by-Step Guide (2025)
How to Set Up LinkedIn Ads: A Complete Step-by-Step Guide LinkedIn Ads are a powerful tool for B2B marketing. This guide walks you through each ...
26/06/2025
What Is Google Cloud? | Complete Guide to Features, Services & Benefits
Max van Gurp
24/07/2025
In today’s digital-first economy, businesses need powerful, scalable, and secure infrastructure to ...
ROI Calculators – Show Value with Interactive Tools
Max van Gurp
11/07/2025
In B2B, SaaS, and even high-consideration B2C markets, customers no longer respond ...
The GEO Conversion Funnel | AI-Optimized Content Strategy
Max van Gurp
30/06/2025
Introduction: Why AI Visibility Demands a New Funnel Approach In the age ...
Analytics & Data
Server-Side Tagging | Why It’s a Game Changer for E-Commerce
For e-commerce businesses, reliable data is essential to drive growth. Yet, data collection has become increasingly challenging: third-party cookies are disappearing, ad blockers prevent scripts ...
28/08/2025
Google Ads
Google Ads Search Terms Report Guide to Improve Targeting
When running Google Ads campaigns, choosing the right keywords is only part of the battle. To truly understand how your ads are performing — and ...
13/08/2025
Google Ads
Auction Insights Report in Google Ads | Benchmark Your Ad Performance
In the competitive world of Google Ads, it’s not enough to optimize keywords, refine ad copy, and adjust bids — you also need to understand ...
04/08/2025
What Are Rich Snippets? | A Deep Dive into SEO-Boosting Structured Data
In the competitive world of search engine optimization (SEO), simply ranking on page one is no longer enough. Search results are no longer limited to ...
Semantic Markup – Improve Content Clarity with HTML5
Understanding Semantic Markup in HTML5 Semantic markup refers to the use of HTML5 tags that clearly describe the purpose of the content within them. Unlike ...
Structured Answers | Boost AI Visibility with Lists & Bullets
Structured Answers: How Lists and Bullet Points Boost AI and User Readability In the race for visibility in AI-generated results and search engine snippets, how ...
Marketing Strategy
What Is n8n? Complete Guide to Workflow Automation
Automation is no longer a luxury in modern digital operations. Marketing teams, developers, analysts, and operations managers increasingly rely on ...
Max van Gurp
06/02/2026
Marketing Strategy
GPT Advertising Explained – Strategy, Risks and Opportunities
The biggest mistake is to treat AI-native ads like a new placement type. In GPT-style environments, visibility can sit inside ...
Max van Gurp
05/02/2026
Analytics & Data
Server-Side Tagging | Why It’s a Game Changer for E-Commerce
For e-commerce businesses, reliable data is essential to drive growth. Yet, data collection has become increasingly challenging: third-party cookies are ...
Max van Gurp
28/08/2025
Explainer Guides – Create Authority with Educational Content
In a digital landscape filled with fleeting content and clickbait headlines, explainer guides stand out as reliable, evergreen resources. These in-depth educational pages not only ...
Comparison Tables in Marketing: Benefits & Examples
Comparison Tables: Structured Comparisons That Drive Decisions and Boost SEO Comparison tables are a powerful content format that simplify complex decisions. By structuring features, prices, ...
Keyword Hooks | Boost AI Relevance with Strategic Placement
Keyword Hooks: How to Signal Relevance to AI with Strategic Phrasing In a world where both search engines and AI models determine what content gets ...


































